Assess Your Business Your BusinessWhat is your business structure? Company Partnership Sole Trader Trust Other Do you employ any staff? Yes No How many staff?Primary business activity Retail (consumer visits a physical store) Service external (staff visits consumer) Service internal (consumer visits your premises) Manufacturing / Fabrication Online Other Why did you start/purchase this business?How long has the business been operating (years)?Your "What"What does you business offer? Products Professional Services Human Services Education Other What customer "need" are you targeting?What “value” does a consumer get from the pruchase?Why are you providing this “value” option?How is this “value” created?What are the critical resources required to create this “value”? Human Physical Digital Financial What human resources are critical?What physical resources are critical?What digital resources are critical?What financial resources are critical?Do you have competitors providing similar “value” (products, services, etc.) in your market? Yes No Unsure Do you feel you have a competitive advantage? Yes No Unsure What do you consider your competitive advantage is?The "How"How does the customer receive your "value"? Personally (at time of purchase) Digitally Post-purchase Delivery How does the customer pay? Digital – point of sale Cash – point of sale Prepaid Invoiced post purchase Payment Terms Other How are customer transactions tracked in your business?How do you know a customer has received the “value” expected?How do you know a customer has been able to use the “value” to their benefit?The "Who"How do you determine who your business should target as a primary customer?What are the main need(s) of a person/business who is a primary customer?How does your “value” address the need(s) of the person/business?What do you think are the consumer’s expectations when they purchase the “value” you are selling?(Required)Your Email
